Media Study

The study was aimed to understand the parent’s reaction towards introducing a new fun and learn channel, for children. Total 1084 children of age group 2-18 years and their parents (1084) from 180 households were interviewed. The study was sponsored by Zee Learn Limited, Mumbai.

Sponsored by Zee TV Ltd., the study aimed to assess viewers’ perception about news anchors. A survey was conducted in the major Hindi speaking regions of the country. The survey was conducted in cable and DTH viewing homes of Ahmedabad, Dehradun, Lucknow, Patna, Udaipur, Raipur and Bhopal. A total of 1412 viewers comprised of 816 males and 596 females were interviewed by using a structured interview schedule.

Darpan Academy, Ahmedabad sponsored the study. A longitudinal study was carried out in four phases over a two year period, the study estimates and profiled viewership, measures existing attitudes to contemporary issues amongst viewers (as identified by Darpana through their programmes), gauges information needs of the audience and programme effectiveness.

Zee Telefilms Ltd. (Zee News), Mumbai sponsored the study. The study aimed to understand viewer habits vis-à-vis news channels and attempted to understand important accorded by viewers to news values and production aspects. The study also identifies the drawback of the channel and methods to solve it. The survey covered 2929 cable households across 14 cities.

The study was commissioned by Ministry of Information and Broadcasting, GOI, New Delhi. The study aimed at ascertaining the primary and secondary levels of signals of radio and television both from India and Pakistan being received in the border districts. The study empirically examine the signal quality of Indian and foreign TV Channels and Radio signals within 20 km. of the border areas of India from Pakistan. A subjective assessment on various TV and Radio signals received by the people living in boarder areas was made through interviews of 1450 respondents.

This was in house study conducted by the Foundation. This study was carried out after one month of earthquake rocked Gujarat on January 26, 2001. To understand psychosocial effects of the earthquake and people's perception regarding the role of media in crisis management. A sample of 100 individual was randomly drawn from eight different location of the village. A second phase of the same study to assess the effects after a span of 10 months was carried out in November 2001.

This study was sponsored by E-City Entertainment (I) Private Limited, Mumbai. Number of studies was conducted aimed at understanding the recreation and entertainment habits of people, as well as to study the potential of multiplexes. The study was conducted in Ahmedabad, Hyderabad, Mumbai, Pune, Indore, Bangalore, New Delhi, Jaipur, Udaipur, Nagpur and Lucknow.

This study was sponsored by Vigyan Prasar, Department of Science and Technology, Government of India, New Delhi. The purpose of this study was to ascertain the amount and type of science coverage and the role of newspapers played in popularizing science and creating a scientific temper among their readers. The study also provides the coverage of news item both in Hindi and English newspapers focusing type, sources and origin of reporting. 31 Hindi newspapers and 22 English newspapers with highest circulation were selected for the study of the month of November 1999 to January 2000.

The study was sponsored by Dish TV Limited. The aim of the study was to reduce the leak in the customer bucket. In order to have a critical understanding about the root causes of de-activation, 480 customers were interviewed through a semi-structured schedule.

In order to assess the effects of Colors on Zee TV, a survey was conducted in the major Hindi speaking regions of the country. The survey was conducted in cable/DTH viewing homes of Ahmedabad, Dehradun, Lucknow, Patna and Udaipur during January 3-11, 2009. On an average 100 viewers (total sample 503) were interviewed on a structured interview schedule.

Vigyan Prasar, Department of Science and Technology, Government of India sponsored this media study. To ascertain the amount and type of science and technology coverage and the role of newspapers, radio and television played in popularizing science and creating a scientific temper among their readers. The study also provided the coverage of news item in Gujarati Hindi and English newspapers, radio and television channels in Gujarati focusing type, sources and origin of reporting.

Zee Telefilms Ltd, Mumbai sponsored the survey. When Zee launched a talk show in a new format called ‘Jeena Isi Ka Naam Hai’, a telephone survey was conducted across 13 cities namely- Ahmedabad, Bhopal, Chandigarh, Delhi, Dehradun, Kanpur, Kolkata, Lucknow, Mumbai, Pune, Patna, Vadodara, Varanasi to study the viewership and acceptance.

This study was sponsored by Zee Telefilms Ltd, Mumbai. The main aim of the study was to get a quick appraisal of viewer’s response to "New Zee” and gauge viewers perception of new Zee vis-à-vis competitive channel like Star Plus and Sony. A total of 569 respondents between 15-39 years from cable home belonging to SEC A /B / C was interviewed.

This study was sponsored by Zee Telefilms Ltd, Mumbai. The study aimed at understanding the reach and access of Gujarati channels, awareness of program, viewing pattern and behaviors and preferences of viewers. The study was conducted among the viewers between 15 to 39 years of age from cable owning Gujarati home. The survey covered 1509 individuals. In addition, 12 Focus Group Discussion were conducted with individual belonging to SEC A or B home.

This study was sponsored by Zee Telefilms Ltd, Mumbai. The study aimed to identify viewer habits, program preferences and demographic distribution of language television viewers. The study was conducted among 7100 individuals having cable connection in their households in 18 cities across 5 states. The study also involves qualitative techniques of data collection through Focus Group Discussions in each city.