Communication

Developing Communication Plans for Four Districts under Swachh Bharat Mission in Madhya Pradesh (2015)

This study was conducted in four districts of Madhya Pradesh under Swachh Bharat Mission namely Sehore, Tikamgarh, Dindori and Panna. Ten Gram Panchayat in each of the four districts were randomly selected for the purpose of conducting formative research/KAP survey. Gram Panchayats spread in Tehsil/blocks were separated in each district and two blocks: one in the district headquarters and other from farthest from the district head quarters were selected. In this way, eight Tehsil /blocks were selected. In order to achieve sample of five in each Tehsil, from the first random number five villages were selected by adding fix interval number. In this way, a total of 40 villages were selected. Within each selected Gram Panchayat based on latest voters’ list used in the Parliamentary Elections 2014, 30 respondents were randomly selected. Therefore, a total of 1200 respondents were selected for KAP survey. Water, sanitation and hygiene remain part of female’s responsibility in the household including collection of water, cleaning of toilet and taking care of household regardless of Tehsil, religion and socio-economic status. Same results were found in all four districts so the women are a critical mass for Swachh Bharat Mission and seen as a key person in communication plan whether mass media or inter personal communication.

Qualitative In-depth Communication Research on HIV/AIDS to Evolve an Innovative Communication Strategy for Control of HIV/AIDS in Gujarat (1999 –2001)

The study was sponsored by School of Health Sciences, Pune University, Pune. The study sought to explore the impact of HIV/AIDS IEC programs already put into effect by government and non-government agencies in Surat, and to evolve an HIV/AIDS IEC campaign or model for Surat and other parts of Gujarat.

Communication Needs Assessment for Developing IEC Strategy for HIV/AIDS Awareness and Control in Gujarat (1999 – 2000)

Gujarat State AIDS Control Society, Ahmedabad entrusted the study to TALEEM. The study aimed to assess the communication needs of the target risk groups for HIV/AIDS in Gujarat and finally develop a communication strategy for creating awareness and control of HIV AIDS. The study was carried out at 10 locations in Gujarat among 10 target groups covering a sample of 700 respondents. The respondents were truckers, MSMs, CSWs, street children, migrant labours, truckers, community members, health officials and staffs.

Development and Implementation of Information, Education and Communications Strategy for Uttar Pradesh Health Systems Development Project (2001-2005)

The study aims at strengthening the communication systems under World Bank supported UPHSDP in collaboration with Faith Health Care Pvt. Ltd. New Delhi and evolved a strategy to address all the segments of Healthcare systems, namely the service providers, the drug manufacturers, dealers and clients. The main objective was to create awareness and improve the system performance through good practices and waste management in Uttar Pradesh.

Communication Needs Assessment for Madhya Pradesh Basic Health Service Program (2001)

Department of Health and Family Welfare, Government of Madhya Pradesh entrusted the study to the Foundation. The study involved extensive field work and interaction with IEC personnel at various levels in Madhya Pradesh aimed at analyzing the situation of IEC management in the State and helping the State in developing an effective communication strategy. The data coming from the villages, functionaries and from secondary sources were triangulated to understand the communication needs of MP Basic Health Services.

IEC Package Development for Malaria Control and Research Project (2000 –2001)

The project was sponsored by DFID India, British High Commission, New Delhi. The study aimed to develop an appropriate IEC package with a focus on malaria and training of field functionaries in using the IEC package. Two communication experts visited Surat and spent two weeks in nine MCRP (Malaria Control Research Project) and non-MCRP villages each. They collected details about present media behaviour and communication needs of the community through desk based review, case studies and focus group discussions among villagers and interviews of key partners in malaria control programme. The findings of various research studies were reviewed, synthesized and integrated while evolving an IEC package for Malaria control.

A Study on Mapping Communication and Information Practices in Six Backward Regions of India

This study was sponsored by DECU/ISRO, Ahmedabad. The objectives of this study was to explore the present sources of information, media used for various purposes, to assess communication and information needs of the identified areas in health, education, agriculture and animal husbandry sectors and realization of the information needs into satellite based applications (telemedicine, VRC, broadband Internet services etc.). A total of 48 respondents per village were selected out of which 24 were farmers (8 big, 8 small and 8 marginal farmers) and remaining 24 respondents included 8 men, 8 women and 8 youths. Among youth, four youth were females whereas other four youth were males. Accordingly, 1728 respondents (48 per village) were covered by the research team from 18 BRGF districts which were spread over six states namely Andhra Pradesh, Assam, Bihar, Chhattisgarh, Rajasthan and Uttar Pradesh. In addition, research teams carried out 36 focus group discussions (one per village), six state officials’ interviews in each state and equal number of village profiles (one from each village) were prepared.